Service Profiles

Market Research:

Envoy Group reports are regional or international, covering major platforms in all country inventories. Our expertise includes survey design, competitive analysis, strategic market analysis, distribution channel analysis, market measurements, in-depth customer (government/commercial buyer) profiles, and ongoing market monitoring and reporting. Example: For a major European engineering company, we recently completed an on-line knowledge base of aircraft upgrade marketing opportunities in over 60 countries on 6 continents, customized for their product line.

Competitor Research:

We provide single reports or ongoing business intelligence to assess and to benchmark competitor products and capabilities. Example 1: For DRI/McGraw Hill, we recently completed an analysis of total life cycle costs and cost estimating relationships for operations and support for weapons systems in several western countries. Example 2: For an Asian company, we prepared a white paper on cost-estimating relationships and methodologies for a major new system in that country.

Business Development:

Envoy helps clients develop new business by assessing client interests and market conditions.  We then formulate and suggest action alternatives.  Finally, Envoy can assist the client in implementation of chosen alternatives, by helping to formulate strategy, recruit partners, and manage subsequent relationships. Example: An Asian electronics company strong in its home market seeks to enter challenging global markets. Envoy is assessing the potentialof those markets and how the client may build on its strengths to penetrate them.  When the client is ready, Envoy will help the client establish major new relationships to implement new initiatives.

U.S. Government Aerospace Monitoring and Policy Evaluation:

We track developments in the U.S. government related to client business interests, and provide the client regular reports evaluating and advising on those developments. We also evaluate U.S. Government programs for their business potential for client companies, and when necessary, seek U.S. partners for non-U.S. client companies. Example: For a major international electronics company, we evaluated the role of radar in the future global air navigation system.

Deliverables:

Our clients use The Envoy Group's services both for single customized reports and for ongoing weekly/monthly intelligence briefings. Depending on the client's preferences, we provide research as hard copy, on diskette, as a searchable password-protected HTML website (at our server or the client's), as a Microsoft Access database, or on CD-ROM. Weekly/monthly intelligence briefings are provided by email, fax, postal mail, and in person.

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